TECTONIQUE

With the Tectonique project, the challenge was creating a brand aesthetic to elevate this luxury consumer brand to new heights. By diving deep into the brand's ethos, I crafted a visual narrative that resonates with opulence and distinction. This comprehensive brand strategy captures the essence of luxury and speaks directly to its discerning audience.

WORK

Creative Direction & Branding

INDUSTRY

Luxury D2C, E-Commerce

SCOPE

Packaging, Website, Merch