TECTONIQUE
With the Tectonique project, the challenge was creating a brand aesthetic to elevate this luxury consumer brand to new heights. By diving deep into the brand's ethos, I crafted a visual narrative that resonates with opulence and distinction. This comprehensive brand strategy captures the essence of luxury and speaks directly to its discerning audience.
WORK
Creative Direction & Branding
INDUSTRY
Luxury D2C, E-Commerce
SCOPE
Packaging, Website, Merch